The Silicon Valley Product Group (SVPG) was created to share senior level experience and best practices with technology companies. Our Partners all come from industry, where each has held senior level executive positions delivering industry-leading products. We are not career consultants.  Our Partners are all experienced and successful company executives with both startup and Fortune 500 experience.

The mission of the Silicon Valley Product Group is to help high technology companies create successful products that drive successful businesses. Our SVPG Manifesto describes what we believe and how we are different.
We have several practices, each looking at key areas of the product development organization:

Product Management

We believe that a successful company starts with defining a product that solves real customer problems, that can be delivered with the technology and development skills available, and that can sustain a company's business. Marty Cagan is a Silicon Valley-based product executive with more than 20 years of experience with industry leaders including eBay, America Online, Netscape Communications and Hewlett- Packard. Before founding SVPG to pursue his interests in helping others create successful products through his writing, speaking, consulting and training, Marty was most recently Vice-President of Product Management and Design for eBay, where he was responsible for defining products and services for the company's global e-commerce trading site.

Product Marketing

The rules for marketing have changed dramatically over the past few years, and our Partner in this area has been leading this change. Martina Lauchengco has helped contribute to several industry leading products, but she is best known for her work leading product marketing first for Microsoft Word, and later for the Netscape Browser, two of the most successful software products of all time.


Building reliable, available, scalable, fault-tolerant, and high-performing software products and services is hard, and many companies have failed to reach their potential because of deficiencies in these areas. Our partner in this area has been there and done that at several of the most demanding environments in the industry. Chuck Geiger has built several world class, product architecture and engineering organizations, including IAC/, PayPal, eBay, Travelocity, and Gateway. Chuck was VP Engineering at eBay, CTO at PayPal, and most recently EVP of Technology and Engineering at

User Experience Design

While the product manager must ensure that the product delivers value, the product designers must ensure an effective and satisfying user experience. It is increasingly difficult to separate these two aspects. Kyrie Robinson is another veteran Silicon Valley-based product executive, most famous for leading the user experience team during the creation of TiVo. Before joining the Silicon Valley Product Group, Kyrie was most recently the VP of User Experience for Rearden Commerce.

Community Support

The Silicon Valley Product Group believes in community support, and we are a proud supporter of Child Advocates of Silicon Valley. We provide financial support and volunteer child advocates. To learn more about Child Advocates, visit them at