Viewing entries tagged with 'startups'

The CEO as Head of Product

Posted by marty cagan on August 31, 2010

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One question I’m often asked is whether an early stage startup needs to hire a product manager or head of product.  The answer really depends on the skills of the founders, especially the CEO.  Much more often than not, I see the CEO as the head of product, and I argue that in most cases this is a good thing.  This is especially true in consumer-facing companies.

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Startup Product Management

Posted by Marty Cagan on June 15, 2005

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I’ve been working with quite a few startups over the past few years, usually in an advisory capacity, but sometimes more directly involved. Startups are essentially all about new product creation, so they’re a terrific place for product managers to do their thing, and it’s why I love working with startups so much. Yet I believe that the prevalent model for how startups go about coming up with their first product is terribly inefficient, and why so many otherwise good ideas never get funded or make it to market.

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