Viewing entries tagged with 'personas'

Personas for Product Management

Posted by Marty Cagan on October 22, 2007

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Product management is all about choices. Making decisions about what opportunities are worth chasing, which problems are worth solving, what features will provide the most value, what the best time-to-market trade-offs are, and which customers are most important. While you’ll never make all the right choices, you have to make most of them right for your product to succeed.

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