Viewing entries tagged with 'opportunity assessment'

The Opportunity Backlog

Posted by marty cagan on July 23, 2012

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Recently I was with my friend Jeff Patton, one of the pioneers in applying Agile to product organizations, and he told that he has been advocating the term "Opportunity Backlog" as an alternative to the product roadmap. 

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Make a Friend in Finance

Posted by Marty Cagan on July 12, 2007

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How many of you understand the economics of your product? Do you know your exact revenue model? Do you know the total costs of your product? Do you know how much you pay for each new customer? Do you know their lifetime value to the company? Do you know the return your product has generated for the company?

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Assessing Product Opportunities

Posted by Marty Cagan on December 13, 2006

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Recently I’ve written about reinventing the product spec, and the reasons to move from a heavy-weight PRD to a light-weight high-fidelity prototype as the basis for your product spec. But where do these ideas come from, and how do you decide if you even want to build a product in the first place?

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