|
|
Blog Articles
Viewing entries tagged with 'marketing'
Why Traditional Messaging Fails
Back when I was a product manager for Microsoft Office, we spent hundreds of thousands on positioning research. Messaging lived for years on store shelves, so getting it “right” was important. We thought about every word and enforced consistency, summarily dismissing changes from well-intentioned copywriters.
Great Products Are Not Just the Product Guy's Job
I recently asked the founder of a startup what he most wanted to know about marketing. He said, “What’s the best way to get publicity without feeling spammy?”
Watch Cable TV and Read People Magazine
My husband and I were watching the Daily Show the other night on our DVR, fast forwarding through commercials as we usually do.
Out of the corner of my eye, I noticed the text "Palm Pre" and yelled, "Back up!" to my husband. I hadn’t yet seen the Pre and was interested in Palm’s latest ‘Hail Mary.’
Getting Past The Gatekeepers
Readers of my articles know that I believe that the single most important thing that a product manager does is to get his ideas in front of real target users. This is where real learning happens, and this is where you can discover a product that customers love.
Solutions Products vs. Solutions Marketing
Article by Martina Lauchengco and Marty Cagan
Product Management vs. Product Marketing
Industry pundits claim that 9 out of 10 product releases are failures in that they don’t meet their goals. I don’t know if that’s the exact stat or not, but I bet it’s not far off. I do believe strongly that most releases are ill-conceived. Countless release cycles are wasted on products that are either not useful or not usable. There are many reasons for these bad products, and each article I write is intended to address some aspect, but I have long argued that the root cause of these wasted releases can most often be traced to how the role of product manager is defined at your company, and the capabilities of the people you choose for this role.
Product vs. Marketing
In many product organizations there are problems between product and marketing. The problems might range from mild friction to downright dysfunction.
Lipstick on a Pig
A pig is a bad product. Lipstick on a pig is when product marketing tries to make the best of a bad situation. The metaphor may be a bit harsh, but the message is clear.