Viewing entries tagged with 'innovation accounting'

The Role of Analytics

Posted by marty cagan on February 23, 2014

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One of the most significant changes in how we do product today is our use of analytics.   Any capable product leader today is expected to be comfortable with data, and understand how to leverage analytics to learn and improve quickly.

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Product Scorecard Stages

Posted by marty cagan on May 18, 2012

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Normally I like to keep my newsletters to discussions of organization, process and best practices that I believe apply to nearly all technology companies, and I limit the number of product-specific techniques I discuss because of that.  I save the product-specific techniques for my direct work with companies so that I can be sure it's relevant. 

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Measuring Innovation

Posted by marty cagan on December 11, 2011

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Measuring innovation is a popular topic lately.  Many product teams use Product Scorecards to keep their focus on outcomes rather than output.   Eric Ries introduced the term “Innovation Accounting” for this purpose as well.

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