By Marty Cagan and Richard Russell Marty’s Note: Recently I co-authored an article on The Product Model at Spotify with one of Spotify’s early product coaches. This proved to be one of our most popular articles, and many people shared that it answered many questions they had about how that company really worked; what was...
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The Product Operating Model
The response to my last article announcing my work on TRANSFORMED was very encouraging, and I want to thank everyone that shared their enthusiasm for the project or sent along their questions that they hope to see addressed in the book. The feedback itself was not only a demand signal, but there were some...
read moreProduct Management – Start Here
There has never been more interest in becoming a product manager. There has also never been so many strong and helpful voices that can help these aspiring product managers (at the end of this article I’ll share several of my favorites). However, there has also never been so much noise and nonsense written about product...
read moreProduct Management Theater
Marty Cagan joins Lenny's Podcast to discuss “product management theater,” where people hold the PM title but lack the necessary skills to ensure their product meets customers’ needs and aligns with the business objectives.
watch nowUpcoming Public Workshops
LOVED: Product Marketing Workshop
Online - Apr 2-Apr 4 (9am-12pm PDT) / SVPG Partner - Martina Lauchengco
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Online - Apr 15-Apr 19 (12pm-5pm BST, 7am-12pm EDT) / SVPG Partner - Jon Moore
SVPG Product Masterclass
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TRANSFORMED Leadership Workshop – Sydney
Sydney - Jun 11-Jun 11 (9am-5:30pm AEST) / SVPG Partner - Marty Cagan
Testimonials
"I said to my team that I would have gone away after just the first day with 1,001 things to try. It was all so beneficial."
— Jess H.
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An experienced set of partners
We are industry veterans who have each held executive level positions at major Silicon Valley companies where we have been instrumental in the development of leading products. We know how great products are built. And we can help you build them, too.