Viewing entries tagged with 'consumer internet services'

Moving From Enterprise To Consumer

Posted by Marty Cagan on October 6, 2008

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Occasionally a company starts its life as one type of business but then finds that they need to change into another type of business. The most common such transition I see is to start by building products for very large companies (enterprises), but then decide you need to switch (or expand) to sell to consumers and/or small businesses.

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Consumer Internet Services

Posted by Marty Cagan on April 6, 2005

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In the last issue I wrote about the role that domain expertise plays in product management, and I alluded to deeper differences in types of products. For more traditional types of products, such as Enterprise Software, these differences are fairly well-known. But for consumer internet services, this is new enough that I thought I’d share some of the most important lessons that I’ve learned from doing large-scale internet services at Netscape, AOL and eBay, and working with clients at several other major internet service companies.

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