While mostly I focus on the techniques and best practices for creating great products, I have truly come to appreciate just how important culture is in contributing to great products. By culture I am including both company culture as well as the cultures of the people working at the company.
I recently asked the founder of a startup what he most wanted to know about marketing. He said, “What’s the best way to get publicity without feeling spammy?”
In this article I wanted to try to make the case that as an industry we need to expand the focus of User Experience well beyond usability.
Most of you hopefully already know that User Experience is much more than usability. But even those of you that do may be inadvertently hurting your case.