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Blog Articles
Defining Product
In the consumer packaged goods industry, most people have a pretty clear image in mind when you refer to the “product” that they manage or work on. You can hold the bar of soap or the razor in your hand. However, in the Internet world, when we refer to “product” it is much less clear. First of all, most of the time we’re not even referring to a physical item but rather to software. Second, most of the time the software isn’t even installed on your computer but rather it’s running on a some remote server, or even more abstract, it’s running “in the cloud.”