In my last article, I talked about the problem where your product organization has been relegated to the role of a service organization, largely documenting the decisions and desires of others. I must have struck a chord because I received a record number of comments, mostly from people that felt trapped in this very situation and were anxious to see if there’s hope for change.
Probably one of the most common complaints I get from CEO's of mid- to large-sized companies is the lack of innovation and thought leadership from their product organization. They see the money they spend on product managers, designers, engineers and QA, yet they often see only marginal improvements to the business. Yet in most of these organizations, when I look at their roadmaps (these organizations rarely have product strategies), they’re littered with literally hundreds of specific features and incremental enhancements.