For a startup, where there’s typically just one product team, it’s not too hard for the leaders to keep in their heads a holistic view of the product. However, this quickly becomes much tougher as the company grows first to a larger product and soon to multiple product teams. One of the challenges of growth is knowing how the whole product hangs together.
As readers of these articles know, I am a big fan of high-fidelity prototyping and user testing on current or prospective customers. These techniques form the basis of Product Discovery; it’s the key to discovering the minimum viable product – a product solution that is valuable, usable and feasible (see www.svpg.com/product-discovery/).