Left Of The Line

Posted by Marty Cagan on September 23, 2008

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I picked up this phrase “left of the line” from my friends at the e-commerce site kbb.com. At the highest level, creating software products involves figuring out what to build, and then building it. This line distinguishes those two fundamental activities. Note that this line exists whether you use conventional product development processes or an Agile/Scrum process, although the nature of the line is different.

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Product Management and Risk

Posted by Marty Cagan on September 8, 2008

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In a very real sense, every product manager is in the risk management business. Every investment decision we make represents a risk.

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