Occasionally product managers will ask me if they should get “certified” as a product manager. There are half a dozen or so organizations that have created their own “product management certification” programs. Now, I do not blame any of these organizations in the least for doing their very best to persuade product managers that they really need to get their company’s certification, or to persuade managers that they really should only hire staff that has passed their company’s certification. This is simply smart marketing.
For years people have been arguing about what the real purpose of a “beta” is. I used to argue this point as well, but today the term is so ambiguous that we all just need to accept that the term can be used for many different purposes, and what’s important to you is what you’re trying to accomplish.