Global Product Management

Posted by Marty Cagan on July 27, 2008

Tags: , , ,

One of the amazing things about doing web-based products and services is watching how quickly the service gets adopted internationally. With global access, and with good site analytics tools, we can see the service start to spread around the globe. But these of course are the early adopters, and for most products and services, we have considerable work to do to get the product working appropriately and successfully in countries around the world.

Read the full post

Subject Matter Experts

Posted by Marty Cagan on July 22, 2008

Tags: , ,

I have already written about all the common roles in a product team, but in some companies, there is another role that exists and it goes by various ntitles including Subject Matter Experts (SME), Domain Experts, and Business Analysts. The defining characteristics of these people is that they are experts in the particulars of what the business does. For example, it’s normal for tax software companies to have tax experts on staff, and for payroll services companies to have a few people that have deep knowledge of
the national, state and local regulations regarding compensation and payroll taxes, and health care software companies to have physicians, nurses or other medical specialists.

Read the full post

Moving from an IT to a Product Organization

Posted by Marty Cagan on July 6, 2008

Tags: ,

Quite a few companies that exist today began life as something other than a product or Internet software company. Perhaps your company began as a large brick-and-mortar retailer, or an airline, or a financial services company.

Read the full post