Have you seen this situation before? Your company gets all excited about a product idea, and as product manager you are asked to define it. You are told that the engineers will be finished with their current project in 4 weeks, so that means take all the time you need, as long as you are ready in 4 weeks.
Probably the single most common question I get from CEO's is where to find great product managers?
In my last article (Product Management vs. Product Marketing) I discussed why product management is very different from product marketing, and how critical it is to have capable product managers. The note seemed to strike a chord in that a record number of you wrote to express your agreement and the need to educate companies about this issue. However, quite a few managers of product management mailed me to say that while they agreed, they had inherited an organization where many of the people with "product manager" titles were really product marketing people with all the problems I described, and they were struggling to correct the situation.