I think most would agree that the general state of web site design is still in its infancy, at least as practiced by most companies. While there are some notable exceptions, many sites, even from major players, are often either very difficult to use, downright ugly, or both. I’ve been thinking a lot about this lately, and I have formed some theories as to why so many sites are bad, and what it will take to make this a better world as we all spend an increasing amount of our life interacting with the web.
In many product organizations there are problems between product and marketing. The problems might range from mild friction to downright dysfunction.
Normally I focus on the product definition aspects of creating successful products. My reasoning is simple: it doesn’t matter how great a job you do in building your product if it isn’t the right product. That’s really the role of the product manager; to define the right product at the right time. However, there is one little detail that too many product teams seem to miss, even when they define an otherwise excellent product. That is, the product has to actually work.